Motorola has been well known globally since the 1930s as a technological innovator and leading provider of communications equipment, networks and solutions. The brand awareness in Australia is considerable, as is the company's reputation for high quality product, back-up, service and innovation.

The company is in its 31st year as an Australian entity, having registered its first regional office in Victoria in August 1968. Motorola's first local project was the establishment of a paging network for the Postmaster General's Department. The company now directly employs around 600 people located in Adelaide, Brisbane, Melbourne, Perth, Canberra and Sydney and provides work for thousands more in its channel and dealer networks.

For many years, Motorola's activities have been confined to importing state-of-the-art communications equipment for Australian customers, but because of Australia's rapidly emerging technology base, educational excellence and lifestyle qualities, the corporation has created major software and research centres in Sydney and Adelaide. These rapidly expanding centres now provide export earnings for Australia as they serve Motorola business and customers worldwide with leading-edge automotive, smartcard, communications innovations and software.

Cellular Phones - In 1998, the dual card Motorola StarTAC cell phone, operated by software from the Adelaide Centre, received the Business Times Award for the Most Innovative Global Product of 1998. Motorola is also making considerable market impact with its new range of GSM phones, including the smallest and lightest dual band cellular phone yet, the V-Series and the Tri-band L-Series. In addition, Motorola designs, manufactures and distributes a variety of wireless messaging products and systems, including pagers and accessories, customer-owned messaging systems, and products and software for sending alphanumeric messages on the high speed Flex paging system. News and information services, including stock prices and sports scores, can now be viewed on pagers and special pagers have been designed for the teenage and young adult market.

Radio Communications Solutions - Motorola supplies a wide range of analog and digital two-way radio systems (voice and data) to government and commercial customers.  The company supports and provides equipment for both of the digital protocols, Tetra and APCO 25. It also provides a range of remote monitoring control equipment to the telemetry market. The company is recognised as the market leader in servicing public safety agencies, including the Australian state and federal police. It provides base stations, portable and mobile subscriber equipment and consoles in conventional and trunked, clear and encrypted systems.

Cable Modems and Cable Telephony - Through its Multimedia Group, Motorola addresses the needs of telephone carriers and multimedia service operators providing interactive and multimedia services over hybrid fibre/coax networks. In Australia, the group is providing the cable telephony for Optus cable television subscribers and high speed CyberSURFR cable modem technology for customers of Telstra's Big Pond high speed cable Internet service.

Semiconductor Products - The Semiconductor Products Sector of Motorola, Inc. became Freescale Semiconductor, Inc. in 2004. Please visit www.freescale.com.

For more information, click here.